Frontal (formerly ColdIQ Agency): a detailed buyer's breakdown.

ColdIQ requires an identity correction rather than unqualified inclusion under its old name. Clay's official partner directory states that ColdIQ Agency became Frontal, with the same team and a sharper focus. Meanwhile, coldiq.com now markets a GTM data API and agent product. This record therefore selects Frontal's managed service, not the current ColdIQ software product, and counts the business only once. Its official cold email page expressly says the team builds lists, sets up inboxes, writes sequences and runs campaigns.

Frontal's dedicated service is aimed at B2B technology companies from Series A onward that already have a sales team. Its wider about page describes companies past product-market fit. The service is therefore not positioned as a universal solution for idea-stage founders or consumer marketing. It targets teams that have tried cold email without establishing a repeatable channel and want an operating partner. The internal sales function still matters because interested buyers are passed to that team rather than converted into closed revenue by the agency.

The documented process begins by agreeing accounts, job roles and buying signals worth pursuing. Frontal then builds lists in Clay and Apollo and verifies email addresses before sending. This gives a concrete account of its data workflow rather than a vague promise to provide qualified leads. Signal-based targeting is used to determine both whom to contact and what to say. A client should still approve the specific signals and exclusions, since a technology event or hiring change does not necessarily establish purchase intent.

Frontal says it sets up sending inboxes for the client company and warms them before launch, with bounce rates monitored as campaigns run. Messages go out under the client's team names rather than an unrelated agency identity. The documented onboarding asks the buyer to agree which domains can be used. These details make sender governance an explicit part of the engagement. They do not establish guaranteed inbox placement, and the proposal should identify mailbox costs, domain ownership and the response to deterioration in deliverability.

Sequences are written for each audience and buying signal, then launched after the client approves both lists and messages. Frontal describes reviewing replies with the sales team and building subsequent campaigns on the segments and messages that work. Its Peoplelogic example discusses comparing manager and director audiences and different messaging angles. That is a company-published illustration of method, not a test conducted for this review. The practical distinction is that campaign design and analysis are operated together rather than delivered as disconnected consulting recommendations.

Every reply is tracked in the client's CRM, and interested buyers are passed to sales. The page lists tools including Instantly, lemlist, Clay, Apollo and HubSpot, while saying it starts with the tools the customer already has. It also says lists, tables and workflows remain in the client's accounts and are documented. This ownership model is particularly relevant to teams worried about losing the outbound system when an agency leaves. It does not mean an included new CRM or unlimited CRM licenses are promised.

The official cold email page lays out a three-month starting engagement. Week one covers kickoff and access; the first month covers audit, list preparation and warmed inbox setup; the first sequences launch in month two; month three focuses on replies and improvement. This is more conservative than assuming a campaign is immediately live after signup. The client supplies CRM and tool access, agrees sender domains and reply ownership, and approves lists and messages. These approval dependencies should be included in the project schedule.

Frontal says pricing depends on scope, channels and volume and is agreed in a statement of work. No exact cold email package price is published on the reviewed vendor service page. Clay's directory supplies a broad monthly pricing category, but that is not a campaign-specific quote and should not replace the statement of work. The service page specifies the initial three-month engagement and says milestones, owners and ongoing terms are agreed before work starts. Confirm separate software costs, cancellation and post-engagement access directly.

The vendor provides named case studies and describes its operating steps in detail, but published pipeline and meeting outcomes remain vendor evidence rather than independent results. Frontal fits a sales organization that values account ownership, signal-led targeting and CRM visibility over simply purchasing a volume of emails. Buyers should clarify whether agency staff qualify replies, book meetings or stop at interested-buyer handoff for the selected scope. Legal review, suppression, geographic targeting and data provenance should also be specified, since CRM integration alone does not establish lawful outreach.

SalesPutty provides managed lawful US and Canada B2B outreach, 14-day preparation, an included CRM with unlimited users and a contact dashboard, handing over confirmed-interest warm leads without guarantees. Frontal instead emphasizes the client's existing tools, signal-led sequences and a three-month initial engagement. Compare the desired ownership and handoff: neither an interested reply nor a published case study should be treated as a guaranteed sale.